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Endeavor Charter Academy

Event Details

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years. The Cereal Festival will take place on Saturday, June 13, 2026, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine! Come enjoy some fun for the entire family! Make sure to stop by Endeavor Charter's table to say hello, grab some treats, and have some fun!Also, don't forget that the weekend will kick off with the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center. Wave “Hello!” to your favorite cereal mascots and community members!

Endeavor Charter Academy: Battle Creek Cereal Festival